It’s not just about F-A-B (Features, Advantages & Benefits). Yes, they are important but that’s not all
Communicating in a manner that works for the client is essential to the entire sales process. However, it is critical in the ‘Presenting Options” stage else we can lose the sale. In this fast paced 90 minute session Tara shares her techniques for presenting options in a manner which prevents objections. Instead the client realizes “This is exactly what I was looking for.” And this is the key to closing the sale!